A package helps a client understand a process and gives the salon a more predictable schedule. It works when each part has a technical reason to be there. If it's only a list of services with a pretty name, clients notice soon enough.
Where should you start when building a package?
With the needs you see most often in your chair. Pick one, define the result you're after, and ask which services address it and in what order. Start with a few options: they're easier for the team to explain and for the client to choose.
Which packages make sense with these lines?
Reconstruction plan: Golden offers up to 5 protocols with the same kit, from light maintenance to deep reconstruction. You can adjust the intensity of each visit as the hair progresses.
Weekly plan: Cronograma Orgánico is applied once a week, with a minimum of 3 sessions.
Blond preparation: Reset before and after bleaching, and Stopper when the diagnosis shows elasticity.
Smoothing with continuity: a Carbon service plus the Carbon Home Care routine.
How do you add an extra to an existing appointment?
With short options. The ampoules process for approximately 3 minutes, so they can join a cut or color without adding much time. They can also be the entry point to a more complete plan.
What should be clear before selling a package?
What's included, which hair it's for, how often it's scheduled, how long it can be used, and what happens if the diagnosis changes mid-plan. Set your rules for changes and cancellations before offering it, and explain them clearly.
You set the price based on your actual costs. Before you do, calculate the cost of each session separately.
What should you not promise in a package?
A guaranteed result at the end of the last session. You can promise a plan, follow-up, and an evaluation at every visit. The result depends on the condition of the hair, the technique, and what the client does at home.
In summary
Start from a need, use documented protocols, put the terms in writing, and review the plan at each visit. A few well-thought-out packages sell better than a long menu.
Source: Brulier USA Editorial and the Brulier Golden, Cronograma Orgánico, Cronograma de Ampollas, Reset, Stopper, and Carbon manuals. The combinations are editorial suggestions and should be adjusted to the diagnosis. Educational content: it does not replace professional diagnosis or product instructions.Golden products
Frequently asked questions
How many packages should I offer?
As many as your team can explain without reading. It's simplest to start with a few and add more based on what your clients ask for.
Can I sell a package without a diagnosis?
It isn't recommended. The diagnosis confirms whether the package fits and which protocol to use at each session.
Should I include take-home products?
It can make sense if they continue the service. Leave it optional when the client already has a routine that works for her.
Bring it to your salon
Discover Golden and request your professional quote.