This question has no single answer. It depends on your area, your experience, and the time you can give each customer. Look at what each channel demands and what you can keep up day to day.
What does selling to salons demand?
Technical conversation. You need to know protocols, times, and yield, and sometimes demonstrate the product or answer questions after the sale. The relationship tends to be closer, and the recommendation happens in the chair, from the professional.
What does selling to a beauty supply demand?
A product that explains itself quickly. Buyers often decide in the aisle, so packaging, a clear message at the point of sale, and staff who can guide them all matter. Every beauty supply is different: some serve the general public and others mainly professionals, so it's worth seeing each one in person.
Which products fit each channel?
Salon: professional sizes and systems, such as the Golden or Carbon protocols and Nuance chemical products, which require technique.
Beauty supply: easy-to-explain home-use formats, such as Murumuru Home Care or the 45 and 90 ml Óleos.
Confirm with the brand which products can be offered in each channel before building your offer.
How do you decide where to start?
Ask yourself these questions: is your experience technical or commercial? Can you do demonstrations? Do you have time to go back to each customer? What's actually in your area?
Walk through salons and stores before deciding. See which brands they carry, how they display them, and what buyers ask. If you can provide technical support, salons can be a good place to start.
Can you serve both channels?
It's possible, but it takes order. A salon may be uncomfortable seeing the store next door carry the product it recommends to its clients. Separate products by channel and be transparent about what you offer.
With Brulier USA, the terms for each channel are set with you. Tell us your area and customer type.
In summary
Choose based on what you can keep up: technical support in salons or clear turnover in stores. If you serve both, separate the offer and clarify the terms with the brand.
Source: Brulier USA Editorial, with Brulier line data. This site does not publish market data by channel. It does not constitute legal or financial advice. Educational content: it does not replace professional diagnosis or product instructions.Treatment Oils products
Frequently asked questions
Which channel is more profitable?
This guide gives no figures, because it depends on your area, your costs, and your terms with the brand.
Can I sell professional products in a store?
Confirm with the brand and your advisor, depending on the product and the rules that apply to your case.
Does Brulier USA work with both channels?
The form lets you indicate your customer type. The terms are discussed directly with you.
Bring it to your salon
Discover Treatment Oils and request your professional quote.